Key Issues in Sustainability
The areas of Corporate Social Responsibility (CSR) and Sustainability are fraught with dangers, inefficiencies, mis-direction and over enthusiasm by those who are not required to look at a balance sheet, make an investment decision, or determine the organisation's ability to meet it strategy with limited resources.
At the same time, leaders are committed to ensuring that their organisations "walk the talk", but understand why they do so, and know the choices that were made along the way. A major UK Accounting firm determined to become the first carbon-neutral accounting firm. Why? To become the firm of choice for the next generation of accountants leaving university. The firm made an investment decision, to achieve strategic objectives. They are early on this journey, but they clearly have an advantage.